LinkedIn Marketing for Beginners [2024 Update]

Did you notice LinkedIn has over 774 million members worldwide? This statistic alone places the platform among the top social networks in the world today.

Is your company using LinkedIn to its full potential in order to promote brand recognition, expand your network, increase leads and conversions, and generate revenue? With new social networks popping up all the time, LinkedIn is a site that is often neglected. The reality is that LinkedIn may be a valuable asset to your social media content strategy.

This article is jam-packed with LinkedIn suggestions you can start using right now to help you understand how to utilize the network to increase brand recognition, distribute marketing material, and develop your company.

What is LinkedIn Marketing?

LinkedIn Marketing is the practice of utilizing LinkedIn to connect with people, create leads, raise brand recognition, develop business ties and collaborations, promote content, and drive traffic to your website. Because of its effectiveness in establishing professional networks, LinkedIn is now an essential component of many successful marketing campaigns.

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When you use LinkedIn to advertise your company, you receive access to a variety of beneficial services such as analytics, connections, and brand-building, to mention a few. (Don't worry, we'll go over all of them in detail shortly.)

Why is Marketing on LinkedIn Important?

According to the 2015 social media marketing industry research, LinkedIn has already surpassed Facebook as the most essential network for B2B enterprises and marketers. Furthermore, about 21% of B2C marketers said that LinkedIn is their favorite platform, compared to 41% of B2B marketers. As a result, it is reasonable to assume that B2B marketers and businesses have now prioritized LinkedIn marketing techniques above Facebook marketing methods.

Several studies have shown that traffic produced by LinkedIn recommendation has the greatest and highest visitor-to-lead conversion rate of any social networking site. In fact, the numbers outnumber those of Facebook and Twitter. Despite a few slight adjustments in the data over the previous several years, LinkedIn will continue to create more and more leads for B2B firms.

About LinkedIn

LinkedIn was founded in 2003 with the goal of connecting people, developing careers, and exchanging ideas. Members of the platform can connect and share content with other professionals such as colleagues, potential employers, business partners, competitors, new employees, and customers.

This is why having your company on LinkedIn is so effective – the site is an excellent marketing tool.

Some Great Post:

Let's take a look at how you can utilize LinkedIn to sell and develop your company.

Use Hashtags on Your LinkedIn Status Update

There are many methods for including hashtags in your status post.

Here We're telling about how to use hashtags on likedin.

Typing the pound symbol, then the word or phrase. LinkedIn will auto-generate hashtag ideas based on what's hot and popular as you write your hashtag.
Clicking the "Add Hashtag" button in the lower left corner of the box.
By clicking the "Add Hashtag" button, you may choose one of the associated hashtags.

Pro Tip: Do not use spaces or symbols in your hashtags, since they will become unclickable.

DO Not Use Punctuation – Punctuation is the same devil as whitespace in hashtags; it will stop your hashtag, so use a semicolon instead.

DO Make it Public — If your profile is already visible to the public, you are on the correct route. If you are private and post your article or update, you will only reach the people in your current network.

DO Keep it Professional - It's a professional site, so keep your material professional. That isn't to suggest you can't make your material interesting, hilarious, or provocative. Just make sure it's related to your business and brand.

Use Hashtags on Your Business Page

If you have a LinkedIn business profile, you could tag it with relevant hashtags. This will place you right in the middle of the discussions around certain hashtags, allowing you to connect with the proper people.

Use Hashtags on Your LinkedIn Article

As of now, users cannot include clickable hashtags in the body of their LinkedIn articles. They can, however, improve it more discoverable by using hashtags in the article description box.

Linkedin Post Length Best Practice

LinkedIn has doubled the character limit for posts from 1300 to 3000 characters, including hashtags. Your LinkedIn status post on the business page may be up to 700 characters long. Despite the fact that LinkedIn articles have no real character restriction, reports indicate that entries with more than 120,000 characters are cut off by LinkedIn's blogging network.

After 140 characters, LinkedIn will truncate your posts and replace them with a "See more" button. As a result, the recommended length for a LinkedIn post is between 100 and 140 characters.

Share External Articles on the Platform

An external link is anything that you can click to access material that is not housed on LinkedIn. Consider the following:

a link to a website or a blog
Apps, papers, and file downloads are all accessible through links.
YouTube and other video sources are embedded.

It seems that connections to your own LinkedIn articles are being interpreted as external links. (This isn't logical, but that's LinkedIn for you.)

Unlike other networks like Instagram, LinkedIn's algorithm allows for external connections to blogs and websites. You'll have success sharing other people's stuff on the platform as long as the content you share has value and is relevant to your audience.

Although you don't need to explicitly thank the author if you're referring straight to their website, it's a good idea to tag them in your post or use their hashtag to give them credit. They can share your article with their own followers or leave a comment on the post that exposes your Profile to their audience. Isn't it cool?

The Best Time to Post on LinkedIn

On Tuesdays and Wednesdays, 9:00 a.m. is the perfect time to post on LinkedIn.

When Revealer Info's social team examined their posting data, they saw similar outcomes. The ideal time for them to post on LinkedIn is between 8 and 11 a.m. PST on weekdays.

Pro Tip: Global best time to post on Linkedin is: Wednesday 3 p.m., Thursday 9-10 a.m., Friday 11-12 a.m.. You can also read the best time to post on Facebook and the best time to post on Instagram.